Yearly digital strategy and implementation of Johnson’s Baby social brand platform and over all digital marketing. Approach includes digital brand building, consumer engagement, as well as new user recruitment.

• Digital Marketing and Social Strategic Planning, Conversion, and Measurement
• Digital Creative Approach
• Social Content Strategy & Development
• Facebook Moderation
• Influencer Strategy & Management
• Campaign Development & Management
• Video Clip Direction & Development
• Mobile Localization
• User Experience Design Approach
• System Integration
• Compliance Testing & Deployment

Result: Improved brand platform with relevant content, engaging activity across many campaigns for several products. Significant increase in mom consumer base at qualified engagement rate by measured KPI. Increase in share of voice.

Link

• facebook.com/JohnsonsBabyClub