DTAC (mydtac)
User Experience strategy and design for ‘DTAC eService’ self service platform. The project includes (but not limited to) the following key areas:
- Business requirements gathering
- Business rules validation
- IT constraints validation
- IA (Information Architecture) strategy & usability testing
- Wireframe strategy & usability test
- UI (User Interface) design & usability test
- UI Style Guide Bible
- Agile development cycle collaboration
Result: The new design of DTAC eService delivers user journey that: (list follow)
- Reduce cost of their call center
- Activate up-sales and cross-sales instances
- Build trust towards DTAC brand by way of user centric design, consistency, and meaningful experiences
- Thumbs up to DTAC innovation team.
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